Get the right content in front of the right audience — fast
And bolster growth in no time. Together, let’s close the gaps in your SaaS content marketing funnel.
See current and past clients
Hello, I’m Shadz, a freelance SaaS content writer
Throughout my 10+ years in media and marketing, I've worn the hats of a journalist, strategist, and editor. This distinctive blend of perspectives allows me to seamlessly weave deep research, strategic storytelling, and editorial expertise into every piece — consistently driving impactful results.
Hit your team’s conversion targets with high-quality content
Client highlight: since April 2022, I’ve had the honor of working with Hotjar. You probably know them for their heatmaps. Throughout the years, they’ve expanded into a full suite of product experience insights tools and features.
Freelancing for the Hotjar Content team — one of the most brilliant in SaaS — means having fun while striving to bring results. I’m therefore very pleased to share some of these results with you.
April 2022 to March 2024
35,000+
new site
visitors
500+
signups
45+
published
content pieces
(mostly targeted to MOFU
and BOFU audiences)
27.3%
top conversion rate
(new site visitors/signups)
Connect with more customers through quick, expert-level content writing
Attract, engage, and convert your audience
I craft compelling content that resonates at every stage of the buyer's journey, from awareness to decision.
Simplify complex and technical concepts
I translate technical speak into relatable language, ensuring your message reaches the right audience.
Scale your content marketing efforts
I help build a robust content library for efficient repurposing, e.g. turning a blog post into a social media series.
Cultivate lasting brand-customer trust and bond
I combine expertise and empathy to create clear, human-centric content that meets your audience’s needs.
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